Papa John had a competition to redesign their pizza box aim at the youth with the theme and tagline ‘Better ingredient for better world’. only using 2 their official colour green and red. 

“Better ingredient for better world” to me meant that the ingredient was happy and have a bundle of life in them and each ingredient have their own character and their role to play in the pizza. metaphorically speaking the pizza is the earth and the ingredient is the people that can make the world a better place.